RCS vs SMS: Which Messaging Works Best for Businesses in 2025

For years, companies have used SMS to deliver fast, reliable messages to consumers. From appointment reminders to one-time passwords, SMS has been mobile's workhorse. But 2025 is a different story—and companies now have a wiser question: RCS vs SMS , what's better engagement? Today's consumers expect more than a simple text. They crave interactive messaging that is engaging and dynamic, personal. That's where the rcs message comes in, introducing a new benchmark for mobile messaging that is a mix of app-like capabilities and text simplicity. Let's delve into how each channel operates and what it has to offer. What is an RCS Message? An rcs message (Rich Communication Services) is the evolved format of SMS. It enables companies to send interactive, custom-branded content such as images, videos, buttons, carousels, and even maps—directly from a user's native messaging app. The customer doesn't have to download anything new. If their phone has support for R...